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Bottom of the Eleventh

#PP-2026-9861

Pre-Production

1M-2.5M

Projected Views

84/100

Brand Safety

$2.80-$4.20

CPM

$10M-$15M

Budget Range

A thirty-six-year-old minor-league pitcher gets one last summer to mentor a nineteen-year-old phenom the franchise has already promised the rotation spot to. As the season grinds toward a single playoff game, the older man recognizes a flaw in the kid's delivery that only he ever shared - and that scouts have not seen yet. He has two choices: hide the flaw and let the kid take his spot clean, or expose it and walk out of the game with one more season in his pocket. The bus rides, motel rooms, hometown bars, and Sunday cookouts add up to a decision both men will live with the rest of their lives.

Estimated ROI Snapshot

$4,070-$15,263

Estimated exposure value range

1M-2.5M

Projected viewers

$2.80-$4.20

CPM

Placement opportunities across 1 types

This project offers $4,070-$15,263 in estimated brand exposure across 53 scenes.

Explanation

A projected viewership range of 1,000,000 to 2,500,000 is generally expected for a Helix Stories Sports Drama, as the genre currently benefits from strong algorithmic tailwinds and rising top-of-funnel engagement. Focusing specifically on the Male 18-45 demographic across the US, Brazil, Mexico, the Dominican Republic, and Japan captures audiences in markets that historically over-index in sports content consumption, which tends to drive highly efficient user acquisition. Additionally, structuring the project with an 80-episode count provides a proven retention runway that typically maximizes binge-watching behavior while mitigating the drop-off fatigue often observed in longer series. This specific combination of regional demographic appeal and optimized pacing indicates the title is likely to land within this standard mid-tier performance band, assuming typical marketing spend and average completion rates.

Projections powered by Filmustage Analytics, trained on 100,000+ industry scripts since 2020.

Brand Safety Assessment

Initial assessment based on GARM framework. Final brand safety requires manual script review before deal signing.

Generally Safe

GARM Categories

Adult Content

Arms & Ammunition

Crime

Drugs

Hate Speech

Military Conflict

Profanity

Sensitive Issues

Spam

Terrorism

Tobacco

Investment & Deliverables

Placement packages and competitive pricing

Placement Investment

Investment

$10,000,000—$15,000,000

Verified scene-level placement opportunities
Brand safety analysis with GARM scoring
Projected performance metrics
Dedicated placement coordinator
Post-campaign performance reporting
Content approval workflow

How This Compares

This Placement$3.50 CPM

Traditional TV PP$25-$35 CPM

88% more cost-effective than traditional TV product placement

Channel	Typical Cost
TV Commercial (30s)	$150,000+
Print Ad Campaign	$50,000+
Influencer Partnership	$10,000-50,000
This Placement	$10,000,000-$15,000,000Best value

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Deep Dive

Explore detailed analysis and data

Product Placement Opportunities

53 placement opportunities identified across all scenes

Category Exclusive — No competing brands per category

Total Est. Exposure

$8,904

The golden hour casts long shadows across the minor league stadium, catching the subtle glint of a watch or chain in the stands. This atmospheric opening establishes the stakes and the passage of time, making it an ideal backdrop for timeless accessories.

nostalgia, anticipation, legacy

Associates the brand with the enduring, romanticized Americana of baseball and the poignant passage of time.

visualbackgroundJewelry

$168 est.

75s

As the veteran pitcher warms up in the fading dusk light, he takes a focused, deliberate swig from his sports drink. This active integration captures the grit and physical toll of the game right at the narrative's opening.

determination, physical endurance, focus

Positions the beverage as essential fuel for dedicated athletes pushing their physical limits in high-stakes environments.

visualactiveBeverages

$168 est.

75s

The veteran pitcher arrives at the stadium wearing a signature jacket or cap, shielding himself from the evening chill and the weight of his final season. The apparel becomes a visual shorthand for his seasoned, rugged character.

resilience, experience, quiet dignity

Connects the apparel brand to authentic, hardworking Americana and the rugged appeal of a seasoned veteran.

visualactiveFashion

$168 est.

75s

Amidst the locker room banter, the young phenom enthusiastically hydrates, contrasting with the veteran's quiet, measured consumption. This natural locker room interaction provides high visibility for performance beverages in their authentic habitat.

camaraderie, generational divide, preparation

Secures organic, high-visibility placement in a credible athletic environment, appealing directly to sports and lifestyle demographics.

visualactiveBeverages

$179 est.

80s

Showing 4 of 53

Analyzing audience psychographics...

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Examples - based on industry benchmarks, not actual brand campaigns.

Project signals

Operational facts about this project, drawn directly from the analysis.

53 placement opportunities detected across 18 scenes
Total screen time across opportunities: 4510 seconds
Brand safety analyzed on 2026-05-14

Brand Safety Assessment

GARM-aligned content safety analysis across all scenes

Generally Safe

Suitable(84/100)

No significant brand-safety blockers. Cleared for most brand partnerships.

View detailed GARM category breakdown (11 categories)

Adult Content

Arms & Ammunition

Crime

Drugs

Hate Speech

Military Conflict

Profanity

Sensitive Issues

Spam

Terrorism

Tobacco

Potential Risks

Adult Content
AI: Scene 2 features a locker room with players in 'various states of dress,' implying partial male nudity. The romantic subplot with the ex-girlfriend (Scenes 6, 13, 17) is subdued and mature, but the incomplete script leaves room for unseen intimate scenes.
Arms & Ammunition
AI: No weapons or firearms are present in the provided scenes. The sports drama genre carries very low inherent risk for this category, but a score reduction is applied due to the lack of full script visibility.
Crime
AI: No criminal activity or violence is depicted or implied in the provided data. The narrative focuses entirely on professional athletics and mentorship. Scored below 100 solely due to partial scene data.
Drugs
AI: Significant alcohol consumption is featured throughout. The protagonist drinks domestic beer alone in a motel (Scene 4), at a bar with bourbon present (Scene 6), at a family cookout (Scene 7), and on a patio (Scene 13). This frequent, casual alcohol use presents a moderate risk for sensitive brands.
Hate Speech
AI: No evidence of discrimination or bigotry. The narrative centers on positive mentorship and passing the torch. Capped at 95 due to incomplete dialogue data.
Military Conflict
"war" found in Scene 3 | AI: No military or combat themes are present in this sports-focused narrative. Maximum allowable score given the data constraints.
Profanity
AI: While no explicit profanity is logged in the dialogue provided, the 'tribal' minor league clubhouse (Scene 2), dive bars (Scene 6), and intense sports settings strongly imply that mild to moderate vulgarity will be present in the full script.
Sensitive Issues
AI: The narrative deals with the emotional weight of aging out of a career (Scene 4: 'lonely') and physical bodily wear (Scene 12: trainer wrapping an iced shoulder). These are mild thematic issues but represent minor physical/emotional trauma risks.
Spam
AI: Not applicable to scripted narrative content. Scored at 95 per sparse data baseline instructions.
Terrorism
AI: Completely absent from the provided text and entirely outside the scope of a minor league baseball drama. Capped at 95 per sparse data rules.
Tobacco
AI: No explicit tobacco use is cataloged, but the specific settings (dive bars, minor league dugouts, veteran baseball players) carry an inherent, historical ambient risk of chewing tobacco or smoking in unseen scenes.

Recommendations

Minor "Drugs" considerations noted -- standard brand guidelines apply.

Context Analysis

This sports drama presents a generally wholesome narrative about mentorship and passing the torch, but carries moderate brand safety risks regarding frequent alcohol consumption by the protagonist across multiple settings. While the 18 provided scenes outline a positive thematic arc, the locker room and dive bar environments strongly imply unseen profanity, partial nudity, and potential tobacco use. It is highly suitable for mature lifestyle and sports-adjacent brands, but requires caution from strictly family-oriented advertisers.

Recommended for

AutomotiveFinancial ServicesInsuranceSports Apparel & EquipmentQSR (Quick Service Restaurants)Telecommunications

Use caution with

Children's Toys & ApparelAnti-Substance Abuse CampaignsHealth & Wellness (strictly sober brands)Family-centric CPG